4.09.2012

Instagram + Facebook

Instagram + Facebook

Mark Zuckerberg, today:

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

This development is not surprising given Facebook’s status as the world’s largest photo hosting and sharing service and Instagram’s rise to prominence. It will be very interesting to see what this means for the small minority of folks who use Instagram but not Facebook.[1]

I’m most interested in this development, though, because of some recent work I’ve been doing on Instagram and organizational image-power (Faber, 2002).

In January, I submitted a proposal for IPCC 2012, the IEEE Professional Communication Society annual conference. I’m working on a draft of the paper right now, as it’s due on 4.18. But the pace of developments with Instagram since I proposed the paper is staggering. They recently released a long-awaited Android app and saw millions of downloads in the first 48 hours. And now the Facebook acquisition.

If anything, these changes support my central claim, which is that Instagram is a social software application that is becoming increasingly important to shaping organizational identity and image-power through images. Articulation of Instagram with Facebook only extends an organization’s potential reach…


  1. I realize that minority might be comprised only of myself and a handful of other folks…  ↩

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